When listing your podcast studio for rental, you’ll want to consider crafting the listing in an attractive way. It’s likely to be the first impression podcasters will have of your studio, so you’re going to want to get it right.
Some studio owners don’t put enough effort in, and their listing may actually never bear fruit. Others put in too much thought and their listing becomes a mess.
There is a correct process though, and this post will help cover the basics of crafting the perfect podcast studio listing that; (1) drives more visitors & views, (2) communicates a compelling message, (3) frames your studio as the solution to their problem, and (3) drives podcasters towards renting your podcast studio.
Focus On Your Studio’s Unique Value Proposition
Your podcast studio isn’t just the microphones, table, recording equipment & soundproofing walls. The unique value proposition of your studio is what it can accomplish for your customers. You want to communicate what the final product will sound and look like, the experience of recording in your studio & the expert help that you and your team can provide. What are the unique things you and your team does to make your studio produce the best possible results?
Your studio might also offer unique value through its atmosphere. If you’ve set up your studio to evoke a certain feeling, make sure that you note that in your listing. Many studios have special decorations set up for their clients – we’ve seen some with the car bodies in the studio, shelves full of comic books, and even neon lights to brighten up the space with a special message.
Or perhaps your studio lets the podcast host and producers customize the space as they see fit. Whatever it may be, the point is to express these things in a compelling way to ensure your prospect can hear and see their final product in their mind.
Here are some unique examples we’ve seen that showcase how you can communicate the unique value proposition or experience a podcaster may have;
- “Our studio is optimized for extreme comfort.” – Podcasters and especially their guests will appreciate a comfortable setting.
- “Our studio is designed with modern furniture, bright colors, and beautiful details so you can capture insta-worthy photo and video content”. – Many podcasts record video to distribute to other platforms. They also capture photos during their recording sessions for promotional material. A beautiful setting is a big draw!
- “Come prepared to have a great time!” – Subtle notes like these can set the tone for the relationship you’re looking to establish with your guests. You can be professional while still showcasing your personality.
Structure Your Listing’s Copy Using A.I.D.A.
A.I.D.A. stands for:
- Attention
- Interest
- Desire
- Action
AIDA is one of the most effective copywriting theories, and you’ll do well to structure your listing copy around it. Even if you aren’t a copywriter, it’s relatively simple to use. Here’s how:
First, grab the visitor’s attention with a strong opening sentence. Use the most compact wording to get your point across. Make it repeatable, memorable, and impressionable by choosing your words carefully.
Keep their interest by getting to the point with details like studio info, equipment, and booking rates. Don’t make people scroll for the important stuff. They’re not just looking for a solution to their problem though. They’re looking for the desired outcome, a promised land, of sorts.
Play on their desire to produce high-quality audio and video content. Throughout your copy, keep in mind that the reader wants to use your studio for their creative desire. Let them know what you do to support that.
And finally, don’t forget to actually make the ask. We can’t tell you how many people forget to do this. Drive visitors to take action and make it easy to book. Include a simple, clear call-to-action and make sure you’re ready to exceed their expectations.
Use High-Quality Imagery
This one may go without saying, but it’s important nonetheless.
Don’t just upload photos from your mobile device. Hire a photographer, focus on lighting, and highlight the angles your customer will likely use to shoot video while recording. Having anything less than clear, beautiful imagery will downplay your studio.
Similarly, your branding can be very important – especially when dealing with creatives. If your logo isn’t up to par, it can hurt your chances to make an impression on the customer. Having strong branding in your imagery, logo, and copy will allow the customer to resonate with you even further.
Pro Tip: Real estate photographers can do this for cheap and they know how to stage the shoot, properly light the room and make the studio look larger in the photos.
Use Interest-Based & Location-Based Keywords
By focusing on interest-based (I’m looking for something specific) and location-based (I need something close by), you’ll be setting yourself up to rank well in search for the exact terms your potential customers are using to find a podcast recording studio. Don’t neglect this step if you wish to remain relevant in Google search.
Here is a brief list of keywords your customers are likely searching for. Seed them into the copy of your listing to ensure it’s found via Google:
- podcast studio in {city}
- podcast studio to rent in {city}
- {city} podcast studio rental
- {studio name} rental
- {studio name} hourly booking
- {city} based audio recording studio
{City} of course meaning your city, and {Studio Name} meaning your studio. If you’re located in a city outside of a major metropolitan area, try to mention your proximity, i.e. “{Studio Name} is 10 minutes south of {City}.”, or “Just outside of {City}, {Studio Name} is conveniently located and easy to find.”
Google is the gateway to the internet. If you’re not on Google, you don’t exist – much like a brick and mortar business doesn’t exist until they have a storefront. Just like you would handle your storefront, you need to optimize for Google. SEO often gets a bad rep because of the keyword stuffing dominance of the past, but algorithms have evolved since then. Now, you should simply be aware that Google’s indexing exists and is searching for something to hang on to.
Pro Tip: DO NOT keyword stuff these keywords into your listing. Google knows what you’re doing and will decrease your ranking. 3-6 keyword variations for every 750-1,000 words is a good rule of thumb.
Share & Link To Your Listing
Whether it’s from your website, company or personal social accounts, partner sites, or local articles were written about your studio, linking to your listing will only help increase its visibility on the web. Similar to our previous tip, it will also strengthen your standing with Google. Boosting your listings on social will put it in front of potential customers, giving you more visibility to get bookings.
If you can, try to get current customers to share your listing, as well. If you provide a good service, people are often happy to let their friends know. And creatives almost always have creative friends. Becoming the cornerstone of a community is key to being a successful podcast studio. So, you should be working to be involved in that community as much as possible.
Creating a listing for your podcast studio rental services is an important process, but it doesn’t need to be an overly complex one. Look at everything through the lens of your customer. What do they want? What do they want to hear from you? What do they want to see?
If you can maintain a customer-first view of your listing, you should see returns from it quickly. Write to keep their attention, add images to get that attention, and use simple marketing optimization to ask for that attention.
